Cheap Japanese makeup is not a dream; I know you are thinking of Shiseido and many other famous brands but in reality, in Japan, there are many makeup products at a various price range and inexpensive makeup in Japan doesn’t mean bad quality.
The following are 8 cheap cosmetic brands which you can easily find in any drugstores in Japan. This list doesn’t include very famous brands such as Shu Uemura or Shiseido but it includes some umbrella brands created for example by Shiseido: they’re not overly expensive in Japan but they’re expensive outside of Japan so if you wanna buy these products online you need to be prepared and spend more if compared to the products on this list. So said, if you’re in Japan you won’t find hard to find high-end products in drugstores as well. But the following ones, trust me, are absolutely great both in terms of price and quality.
Canmake is considered quintessential Japanese: affordable prices, good products, and nice packaging. Their products are super small so small you can tuck everything into your bag. The cream cheek is the product to have. Click for the website.
Cezanne is, again, one of the many cosmetic brands you can find in drug stores. Affordable, cheap and also long lasting: these are the main features of Cezanne’s make up. The Makeup Keep Base is perfect if you plan to stay all day out. Click for the website.
Affordable and fun: this is Majolica Majorca make up, owned by Shiseido. The Milky Skin Remaker is their major product, a cream-gel foundation that gives a velvety finish to the skin. Click for the website. Buy Majolica Majorca on Amazon by clicking here.
Isehan Kiss Me
The Kiss Me line by Isehan is a must have for every Japanese girl. The most famous products are the Kiss Me Heroine Mascaras, easily recognizable by the packaging which features famous heroines from mangas and anime, such as The Rose of Versailles. Unmissable: the Smooth Liquid Eyeliner and the Long and Curl Waterproof Mascara.Click for the website.
K-Palette specializes in long-lasting eye products for natural eyes and the packaging is extremely girly. It’s well known for its 1 Day Tattoo eyebrow liners and eyeliners that stay put for 24 hours.
Very similar to Isehan Kiss Me, Creer Beaute is all about long-lasting makeup and the packaging is all about manga and anime, with a special focus on Sailor Moon. The Sailor Moon Miracle Romance Liquid Eyeliner is one of the best ever. Click for the website.
Part of the Shiseido family, Integrate is brand very popular in Japan even if it’s a bit more expensive than all the others in this list. The Mineral Watery Foundation is one of the best ever: so light you won’t even feel it on your skin. Click for the website.
Another brand created by Shiseido to attract women in their 20s and 30s. The products are simple and natural, all chemical free. The BB Mineral Gel is the most loved product. Click for the website.
It’s all about eyes with Dolly Wink, specialized in eyeliner and eyelashes. Koji Dolly Wink Eyeliner is the product to have. Click for the website.
Maikohan makeup takes its inspiration from Kyoto’s tradition of Maiko (apprentice Geisha); the makeup of a Maiko is characterized by a white face, highlighted with pink blush around the cheeks. The goal is to allow women of every age to feel like teenagers and have a teenager’s skin. The Shitaji Base and the Lip & Cheek Tint are unmissable. Click for the website.