Best Japanese Beauty Products You Can Buy Online in 2023

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When it comes to beauty products, Japan is a world leader. In Japan, beauty is a serious matter and despite a minimal approach to beauty, women and men spend a lot of money to make sure they use the best and most innovative products for their skin and hair. Nourishment and protection are the two words that are traditionally associated with Japanese beauty products.

You don’t need to fly to Japan to avail of the best products on the market: just keep reading because I will give you info and insights on the best Japanese beauty products you can buy online in 2023 and where to buy them.

Use the table below to select the products you’re interested in, or keep reading for a better overview

Best Japanese Beauty Products To Buy Online

KAO Curel Intensive Moisture Cream

Completely alcohol-free, KAO Curel Intensive Moisture Cream is the perfect choice for people with dry skin. In fact, its light and smooth texture hide a formula able to improve skin condition and make sure the skin won’t crack.

HADA LABO Gokujun Hyaluronic Lotion Moist

While it looks clear like a toner or makeup remover, this Hada Labo Lotion is a moisturizer that helps prepare your skin for better absorption of other products but it can also be used as a standalone moisturizer.

Hada Labo Tokyo Skin Plumping Gel Cream

This Plumping Gel has a light texture that quickly absorbs into the skin, leaving it moist and healthy. Clinical studies on skin improvement clinically shown that this gel can provide 24Hr moisture with just one application: it contains hyaluronic acid, collagen, arginine, and ceramide.

HADA LABO Gokujyun Hyaluronic Perfect gel

Hada Labo Koi-Gokujyun Perfect Gel works as a toner, essence, moisturizing cream, serum, and mask. It’s enriched with four hyaluronic acids, squalane, and ceramide. It can be used after washing the face without the need for any other product.

Lululun Precious Green Face Mask

Face masks are Japanese skincare essential. It is not uncommon to see someone wearing a face mask outdoors. These from Lululun are quite good during winter: they hydrate your skin and nourish the face skin deep.

SK-II Facial Treatment Essence

The signature Facial Treatment Essence from SK-II enjoys great popularity for rejuvenating the skin. It reduces the appearance of skin blemishes, fine lines, and wrinkles, and makes the skin texture flawless. It is easy to carry around; and on the application, it can leave your skin looking healthy and radiant. The sake ferment is the Holy Grail for all your skin issues.

Kao MegRhythm Steam Hot Eye Mask

The Kao MegRhythm Steam Hot Eye Masks are amazing in winter. You can use them at night to soothe your eyes and get ready to go to bed. Each mask offers a heating treatment for about 10 minutes, leaving your skin toasty. Available in multiple fragrances.

Cure Natural Aqua Gel Water Skin Exfoliator

Japanese exfoliators are usually in the gel or gommage form rather than abrasive brushes and scrubs. Cure Natural Aqua Gel is the best-selling product in Japan and is a water-based exfoliator that suits even the most sensitive skin types. The natural extracts of ginkgo, rosemary, and aloe vera gently exfoliate the skin, keep it hydrated, and lighten skin complexion. This exfoliator can remove the tough, dead skin from the knees, elbows, hands, and even neck. Therefore, it makes a perfect traveling companion for all your skin exfoliation needs.

Hada Labo Rohto Goku-jun Hyaluronic Milky Lotion

Hada Labo Rohto Goku-jun Hyaluronic Milky Lotion moisturizes deeply, offering nourishing hydration and skin-smoothing conditioners. Infuses your skin with moisture and leaves it with a natural, healthy-looking glow. Skin becomes smoother, softer and richly hydrated.

DHC Deep Cleansing Oil

The DHC Deep Cleansing Oil is an olive oil-based facial cleanser that dissolves makeup thoroughly with zero residues. Great for removing excess oil, sunscreen, and impurities, it’s a daily must-have even if you don’t wear makeup. Your skin will feel soothed, refreshed, and balanced.

Rohto Melano Cc Medicinal Stains Intensive Measures Essence

Rohto Melano Cc Medicinal Stains Intensive Measures Essence helps against spots, acne, and dark spots. A few drops help soothe the skin, unclog pores, and get rid of acne and scars.

Utena PREMIUM PUReSA Golden Jelly Sheet Mask

These masks contain 33 grams of golden jelly serum derived from two types of royal jelly; the jelly texture ensures maximum absorption of amino acids and ceramides that supply nutrition to the skin, refine texture, and make you look younger. Improves skin dullness, spots, and uneven skin tone. Take off the mask after 20-30 mins and massage and spread the remaining gel into your skin.

Face Roller

A Jade Roller or a Face Massage is perfect to rejuvenate the skin and it’s part of the beauty routine for Japanese women. Daily use of the roller will make your face and skin look healthier and younger by reducing wrinkles and removing dark circles. It will also increase skin metabolism by stimulating your blood circulation, resulting in an instant facelift.

Here you have two of the best and most used rollers:

• Yeamon 2-in-1 Face Massager Roller: this roller has a double use. On one side it is a 3D roller face massager, on the other side it is “T” shape electric energy beauty bar. Available at Amazon.
• ReFa Rolleers: ReFa MTG CARAT is a hand-held massage roller specially developed to mimic an esthetician’s delicate fingertips. The hand-held device generates a mild microcurrent via a solar panel in the handle; it draws in light to activate and promotes taut, youthful-looking skin. Available at Dokodemo.

Biore UV Aqua Rich Watery Essence Sunscreen

Probably the most loved Japanese sunscreen, Biore Essence has an SPF50 + / PA ++++, and it’s water-resistant for 80 minutes. The texture is very light and thinner than most western/American sunscreens or lotions.

Oshima Tsubaki Camellia Oil

This multi-purpose oil is a big helper for your hair in summer. It protects the surface of the hair, and make them healthy even when the humidity gets a bit unbearable. You can use Oshima Tsubaki Camellia Oil also for your face.

Kiss Me Heroine Make Mascara

If you want to wear Mascara even in summer, this Worldwide famous and loved Heroine Make Long and Curl Mascara is the best thing you can buy: it’s 100% waterproof, and it doesn’t drip even when it’s too hot.

Bifesta Mandom Eye Makeup Remover

Bifesta Mandom Eye Makeup Remover is an effective makeup remover that uses the power of water and oil to dissolve waterproof mascara and eyeliner without rubbing or irritating the thinner skin around the eyes. Its formula contains Vitamins B, Vitamin E, and hyaluronic acid.

Shiseido Senka Perfect Whip

If you’re looking for an incredible facial cleanser, try Shiseido Senka Perfect Whip. It cleans pores gently and removes makeup thoroughly. It’s available in three different versions:

• Whip
• Whip Collagen
• White Clay

All of them are slightly scented and leave perfect skin, both in the morning and in the afternoon.

Amino Collagen

Amino Collagen is one of the most famous Japanese products: it’s made from 100% low-molecular fish collagen and it’s highly effective against dull and old skin. Amino Collagen blends effortlessly with all types of liquids and doesn’t affect their taste. Amino Collagen is a food, not a medicine, so it can be taken at any time during the day.

DHC Collagen

DHC Collagen is a supplement containing oceanic fish collagen, Vitamin B1, and Vitamin B2. It’s perfect to keep skin young and firm and it’s easily absorbed by the body. The prescribed doses are 6 tabs per day taken two different times a day before meals and with an empty stomach.

SHISEIDO The Collagen Powder

SHISEIDO The Collagen Powder is one of the most trusted collagen supplements in Japan. This product is made of fish and contains a bunch of active ingredients including collagen, hyaluronic acid 1mg, Ceramide. The recommended daily dosage is one spoon per day.

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